The Best Domain Name!

Posted by on May 18, 2011 in Daily Blog, Places | 3 comments

Most websites are named after the company name.  apple.com, rei.com, the list goes on and on.  But with domain name availability dwindling, companies have to get creative when choosing theirs.  When Peanut Butter & Co. registered their website, they didn’t have this problem, but they still got creative.

I first stumbled across their shop while exploring Manhattan.  Saturdays used to be reserved for walking the streets and uncovering places that nobody knew about, nor had heard of.  These were places not written about, or listed in directories, these were the places you had to walk past randomly to be discovered.  This was how I found the Peanut Butter & Co.

They take the classic peanut butter and jelly sandwich and create a whole new notion of what it could be.  Does this sound appetizing to you: Creamy Peanut Butter, Pineapple Preserves, Cream Cheese, & Coconut?  If not, I’m sure you’ll find something you like, as long as you love peanut butter.  Not only do they serve sandwiches, but other peanutty desserts as well.  And you can buy their peanut butter in jars to take home with you.

Back to their domain name.  It is a name that you hear once and never forget.  And if you’ve ever been to their shop in Manhattan, you probably feel the same way about their product as their URL suggests:  ilovepeanutbutter.com  Does it get any better than that?

And today, I found three styles of their peanut butter in my local Colorado grocery store!  This brought back all kinds of memories.  I’m not sure how this little NYC sandwich shop made it this far West, but I’m happy they have.  I wonder how much their domain name has helped them attain their nationwide growth.

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